Relentless Strategy + Design+ Technology in a rapidly changing digital world

Jun 8 10

Gov 2.0 and the Democratization of Government Data

One of the most prominent features of the new decade is the move by governments to open up access to their data.  Federal, state and local government entities have begun to proactively share their data though websites such as and Massachusetts Open Data Initiative.  Citizens too are increasing engaging with this data in interesting ways. (more…)

Jun 1 10

WordPress Announces “Like” and “Reblogging” Features

Today WordPress announced the addition of two new features: the ability to quickly reblog posts and “like” posts, in an effort to make its platform more social.

The reader is presented with a “Like” button, which gives instant feedback to the author.  As new users click on the like button, the counter increases.  Nothing new here, but it is good to see native support for features that are commonplace and not it the core of WordPress.  Once you click on “Like,” you are presented with a drop-down and it give you other options.

If you run a blog and you decide that you want to share the post with your constituency, then you can use the new “Reblog this post” link. The link will take you to a new QuickPress tab, which contains the title, the beginning of the post you are reblogging and an image, if one exists. (more…)

Jun 1 10

Contesting the Death of Traditional CRM: Social CRM is a Process and not a Technology

With Creative Stride’s enterprise clients increasingly interested in Social CRM, which is presented by market research firms as a pill that they must swallow to remain alive, we provide some insights into the uncritical use of the term by technologists spellbound by the social web and offer a perspective on how the “social” relates to the traditional CRM.

Social CRM is Process, and not a Technology

Social CRM is not a platform or a technology—it represents a cultural phenomenon that organizations must embrace if they are to leverage social media within their CRM processes.  When social media is integrated properly within multiple layers of your organization (and not only with your CRM system), it enables fluid conversation between your brand and your customer.  This conversation fosters greater transparency and helps a business gain trust of its customers and is therefore mutually beneficial.  This re-imagining of the customer-centric ecosystem reinforces the fact that increasingly the customer is in control.  Indeed, this ecosystem can be beneficial to the business as well, with the proviso that the business is able to leverage the collective intelligence of its customer base and build trust and intimacy with its prospects even before they become its customers.  This public ecosystem can be harnessed to deepen relationships with existing clients and prospects and to provide thought leadership in an increasingly competitive marketplace.  This social interaction, however, has more to do with the transparency and intimacy that your business has developed with your customers and less to do with your CRM. (more…)

May 31 10

Govenment 2.0 and FedSpace: A Social Network for Federal Government Employees

White House image with Open sign

While Government 2.0 is in nascent stages, social networks that cater to the government have been around for some time.  Intellipedia and A-Space in the Intelligence domain are but two examples.  NASA also rocketed into social networking last June with Spacebook.

According to Federal Times, the US Government will be launching FedSpace, a new Facebook-like social networking platform for federal employees.  The site will have an employee directory and a search feature.  FedSpace will enable feds to collaborate with one another by allowing them to write blogs, create wikis and share files.

According to Tiffany Smith, a State Department official, federal employees in smaller agencies don’t have sufficient opportunities to interact with their colleagues.  FedSpace fills this lacuna by connecting employees across agency lines.  Smith said: (more…)

May 22 10

Creative Stride Wins ITS43 – Technical Specialist Statewide Contract


Creative Stride, one of Boston’s leading SOMWBA-certified new media, technology and marketing communications firms, has been awarded the ITS43 – Technical Specialist Statewide Contract.  Creative Stride was specifically selected for the Software and Systems Development category, which includes all aspects of planning, design, coding, testing, validating, and maintaining a software application or system.

The relevant specialties that Creative Stride is eligible to perform under the contract are: (more…)

May 18 10

Adobe Flash vs. HTML5: Creative Stride’s Commentary on Steve Jobs’ Verdict

In a long letter Steve Jobs has provided reasons why Abode’s Flash is not allowed on iPhones, iPods and iPads.  Adobe also ran a full-page ad in various newspapers articulating key company beliefs and its founders John Warnock & Chuck Geschke suggested in a letter that Apple‘s decision to reject open-standards may undermine Apple’s next phase on the web.  They spoke about Adobe’s business philosophy being driven by an open market:

Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors.

Jobs directly confronted Adobe’s claim and remarked that Flash–as a proprietary technology–is not open and highly taxing on mobile devices.

Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

He emphasized that Apple decision to not allow Flash is based on a set of technology issues rather than a business decision to protect its App Store, as claimed by Adobe. Instead of using Flash, Apple has embraced HTML5, CSS and JavaScript because they are technologies based on open-standards. (more…)

Apr 24 10

Monetizing iPad Content—One Successful Example from the Publishing Space

iPad New York Times Image

Apple’s iPad is the new game in town.  In spite of its many drawbacks, it is likely to have groundbreaking applications in some verticals such as publishing and healthcare.  Not surprisingly, Silicon Valley’s leading venture capitalist Kleiner Perkins Caulfield & Byers is putting $100 million towards funding developers building for the iPad device.  The fund dubbed iFund is aimed at mobile healthcare initiatives, personalized media, mobile education, mobile commerce and mobile gaming. (more…)