Apple’s iPad is the new game in town.  In spite of its many drawbacks, it is likely to have groundbreaking applications in some verticals such as publishing and healthcare.  Not surprisingly, Silicon Valley’s leading venture capitalist Kleiner Perkins Caulfield & Byers is putting $100 million towards funding developers building for the iPad device.  The fund dubbed iFund is aimed at mobile healthcare initiatives, personalized media, mobile education, mobile commerce and mobile gaming.

The important question that Creative Stride’s clients have been asking surrounds monetization of content on the iPad. It does not appear to be a difficult task.  Over three dozen magazines supported by an innovative startup PixelMags led the charts on the iTunes Top 50 Paid Book List in the first week.  The PixelMags platform provides unique ways to monetize content.  According to Mashable, “[c]onsumers can purchase new issues and back issues of a magazine; over 25% of them purchase a 12-month subscription to the magazines they download.”  It is no secret that monetization success is tied directly to the quality of the content produced by the publisher.  If the content has value, the audience will follow.  If one can determine a price range that the consumer would be willing to spent, then coming up with a pricing model for the distribution of the content is not difficult.

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• How Publishers Plan to Monetize iPad Content (mashable.com)
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• Going Global with PixelMags: #1 Portal for Monetizing Content Worldwide (themactrack.com)