Research involves uncovering incontestable truths about your brand, your market and your consumers. The following services comprise our research offering.
We help you conduct qualitative market research for any industry, including
Online qualitative sessions
Online bulletin boards
We help you determine your audience’s needs, wants, and behaviors by investigating the whys and hows of its buying decisions.
Attitude and usage studies
Purchase driver analysis
Consumer needs assessment
Online shelf testing
Product line optimization
Point of Purchase
Customer satisfaction research
In our view research activity requires more than data collection. It is necessary to take the information and translate it into actionable insights
We document your market size, major competitors, how they are positioned. Determine the "lifecycle stage" of your market. Market profiling allows you to pinpoint a host of key business factors about your market. We can help you identify:
Growth trends in your business sector
Size of you target market
How your business stacks up against your competition
Factors that influence buying decisions
Degree of demand for your product or service
We provide an assessment of the strengths and weaknesses of your current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats.
Audience Analysis and Market Segmentation
We leverage user data to identify customer motivations, goals, and attitudes, which can reveal new market segments and realize new needs. We reveal insights about potential and target audiences to help guide each strategic decision that we help you make. We understand the problems your market faces, talk to your prospects and customers, group them into "segments" that have similar problems. These activities reveal key information about your customers and prospects, including:
Their demographic profile
The types of features or special services they want
What they like and dislike about your product or service
How they use your product or service
How often they buy and how much they will pay for your product or service
We work with you to craft a consistent brand strategy that communicates your positioning and value proposition at every consumer touch point. We evoke your brand and position you with definitive traits in the mind of your prospects and customers. You will have easier time reaching, engaging, closing and retaining customers. The most powerful brands are the ones that tap into emotions. We look at the emotional benefits of your product and services and simplify them to one thing that is the very essence of what you represent.
Your brand should not only reflect your organization’s culture and values, it should capture your audience’s imagination and win their confidence in your mission. Securing their trust translates into increased customer engagement and, ultimately, greater success for your organization. As your organization’s most valuable asset, your brand must be carefully managed and protected. We help deepen your brand’s market perception. We help you conduct qualitative market research for any industry, including
Positioning and differentiation
Logo and identity design
Message development and messaging platforms
Federal government branding
We help get your business or organization on track with a comprehensive marketing strategy and media plan. Our marketing strategy consulting services can include:
Marketing Campaign Strategy Development
Public Relations Campaign Strategy Development
Media Training for Spokespersons
Creative Marketing Messages Development
Marketing Media Development
Corporate Identity and Brand Building Services
Image/Brand Consistency Guide Development
Advertising Placement Consultation
Media Training for Spokespersons
Federal government branding
Search Engine Optimization Services
Pay Per Click Campaign Design and Management
Conversion Tracking & Reporting
Media planning is preceded by rigorous media strategy. Media strategy is guided by sound marketing strategy, where we will use defined target audiences, demographics, markets, and business segments to identify the ideal multi-channel strategy. Depending on budgeting realities and creative strategy, we pinpoint the ideal media mix (television, radio, Internet, new media, social media, print, out-of-home, etc.) that will best target and resonate with the desired audience, and construct a holistic media plan, taking into account desired multi-lingual requirements, which maximize our media reach and frequency.
Our buyers are consistently able to secure good media rates and prime media placement because of effective negotiation, smart bidding, tenacious follow-through, and an unparalleled familiarity with media outlets.
We are dedicated to promoting our client's interests through the creation of dynamic and impactful advertising messages informed by insightful marketing and advertising consultation. Our experience, creative depth and innovative viewpoint can contribute dramatically to promoting your products
Integrated advertising Campaigns
Print Advertising Design
Television and Video Advertising
Public Service Announcements
Banners and Signs
Search Engine Optimization (SEO) services, Pay Per Click (PPC) campaign management and Web 2.0 are central to our pursuit of Digital Marketing. These, along with banner advertising and a well designed website are all primary online marketing mediums that your business can employ and benefit from.
We help you leverage Web 2.0 tools such as blogs, forums, social networking sites and wikis, enabling you to easily conduct two-way communication with your online audience. This opens up a host of effective ways for your business to interact with prospects, customers and others. From online advertising and mobile solutions to online games and beyond, we use the entire interactive spectrum to build enduring consumer relationships.
Digital Brand Engagement
Online Advertising Design and Implementation
Email and Viral Marketing Campaign Design and Implentation
Sales and Product Enablement
Digital Media Planning and Placement
Product and Service Launches
Website Performance Optimization
Online Media Planning
Online Media Buying
Performance Optimization and Growth Planning
Analytics and Strategic Services
Audience, Customer, and Ethnographic Research and Persona Development
Media Research, Analysis, and Strategy Development
Industry Trend Analysis and Forecasting
Competitive Landscape Audit
Website Performance Measurement and Analysis
Search Engine Optimization
User Testing and Usability Analysis
Social Media and Messaging
Blogger Outreach Programs
Social Media Monetization Strategies
Social Media Analytics
Mobile Media Channel Planning and Placement
Press Kit Development
A press kit, also known as a media kit, is a packet of promotional material created for the media and its representatives as well as your prospective clients, vendors, investors, and others. The purpose of a press kit is to have a centralized compendium that includes your company's history, activities, achievements and press coverage.
Press Release Consulting
Whether you are launching a new product, making a major announcement, or highlighting an innovative trade practice, a well-crafted press release can go a long way in generating publicity for your business or organization.
Developing a PR Plan
For best effect you need to determine where, when, and how you are going to proceed with your public relations efforts, hence, you need a plan.
There are times when your business or organization may be asked to provide an interview for the print media or appear on air for television or radio news. These can be great opportunities for promoting your message. We help you prepare talking points that are consistent with your brand and objectives of your efforts being highlighted in the media.